There are 4 BIG mistakes that women entrepreneurs often make as we strive to build our brands to elevate our business.
MISTAKE #1: Hiding behind the brand.
Let say this first.. Your👏🏾 face👏🏾 is👏🏾 worthy 👏🏾to👏🏾 be👏🏾 in👏🏾 the👏🏾 forefront. Many women entrepreneurs tend to post quotes, write captions, or are the designers of the brand; however, their audience has never seen their face or even heard their voice because they are speaking through the quotes of others or stuck behind their computer or laptop. Showing up as the face of the brand requires transparency, authenticity, and consistency which then leads to trust. When your audience trusts you they will do business with you. People do business with people, not businesses. Remember your brand drives your business.
MISTAKE #2: Talking to Everybody
In order to effectively sell or create impact, you have to be clear on who you are talking to. When we start the business, we know our product, we know what we want to do with it, we know where we want to market it, but damn near try to sell it to everybody or to talk to anyone that will listen. Knowing your target audience is important and should be established early in the game so that you can get to know ideal client in and out and market to them effectively and specifically.
MISTAKE #3: Using low quality images or images that are inconsistent with your brand.
Personal brand photography will hone in on your unique style, personality, and your position. When using branding photography you should use high quality images. How you show up to the world visually plays apart in trust, and will determine your worth. The goal is to attract your ideal/dream clients, so that you can meet your financial goals.
Using low quality images or images that do not support your brand and/or brand messaging will allow your ideal client to scroll on to the next industry expert.
Ask yourself this question would you spend $2,000.00 on a Gucci bag if the brand image and marketing was low quality?
Mistake #4: Not getting the support that you need in order to be successful
Support is needed for a successful entrepreneurial journey. You can not do it alone. When you do not invest in the support that you need to be successful, you spend a lot of time chasing your tail and making unnecessary mistakes. Why not find the support you need by investing in the experts that know what they are doing and have been around the block a couple of times, but most importantly who is where you want to be professionally, financially or entrepreneurially. Your support can be a mentor, coach, mastermind, class, and or course.
Please take the time and the money to invest in yourself. If you invest in yourself, your clients will invest in you.
Which # mistake(s) is blocking YOUR success right now?
As an award winning brand photographer and coach I am here to assist you with your branding needs. If you're ready to get support to build a brand that will be authentic, speaks to your ideal client, and will position you for business growth, then reply to this email to schedule a Free Power Up Your Brand Assessment.